Getting in Front of the Camera
Are You Afraid of the Spotlight?
PRESENTERS |
Katrina Puranik, Nik Brown, Kay Ridge, Lynne Spalding, Nicole van Hattem & Andrea Anderson |
ABOUT |
Do you lose your words when the camera goes live online? Are you afraid to click that button? You are not the only one who hesitates when creating videos for your brand. Join us as we explore examples of the experts creating video content - we will look why you need video content, how to create them and what tools you can use to edit your videos and make them amaze your audience online. |
TOOLS |
Facebook
Live Videos |
GET IN TOUCH
BOOM! You Saw this Right?
DIGITAL TOOLKIT EXPERTS
Getting in front of the Camera - Latest Tips
How to overcome your video fears
- Get in there and try it - you will get better!
- Watch your previous videos to learn from your past mistakes
- Get someone you work with who is confident to push you to do facebook lives!
- Record your facebook live videos with someone else it helps you to be confident and give you focus.
- Film your videos live with clients and colleagues - keep it positive!
Focus on your passions
- You know your stuff - you can gain more confidence by talking about your passions in your business what you love doing.
- Use some tools to edit your videos and highlight your brand and your passion
- Use a conversational style - but have pointers for discussion while live
What Video Equipment do you need?
- You can create awesome and real content with your phone - iPhones and Samsung phones have excellent video and sound quality
- Have good lighting when you film
- Use Zoom to record your videos with your computer's webcam
- Make sure the room has sound "softeners" - empty rooms without carpet can create an echo
- Background noise like traffic, machinery in the background can impact on sound quality
What is your video style?
- Entertaining, excitement - use pumped up tone of voice to introduce a "fun" approach
- Serious, and calm - to present with a caring and value-packed content
- Personal approach - story-telling - add a face to the brand - conversational style, to keep connecting with people on a personal level. Personal posts on Facebook get placed higher in the news feed. Facebook loves to take your money from business page and getting the posts up in ads. But Personal interactions with the platform is "high visibility"
Ideas for Content and Video Focus
- Sharing highlights in your day
- Force yourself to go live - there is no time like the present
- Question of the day - to address topics for 60 seconds - helps you to relax and have something to talk about in that video session - create three tips around these questions
Additional Tips for Live Video
- Set do not disturb when you are recording or going live so you are not interrupted
- Use video edit tools to add your branding - Movavi, Canva, and more see the tools above for details.
What to say and do in your video
See Nik Brown's Video from Sky Jellyfish Video Productions here.
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